کتاب دانلود علوم انسانی و اجتماعیتجارت، اقتصاد، و بانکداری
دانلود کتاب رفتار مصرفی و مسئولیت اجتماعی - یک رویکرد تحقیق مصرف کننده
دانلود کتاب رفتار مصرفی و مسئولیت اجتماعی - یک رویکرد تحقیق مصرف کننده

Consumption Behaviour and Social Responsibility - A Consumer Research Approach
سال انتشار: 2020
تعداد صفحات: 464
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 10MB
رمز فایل: www.ketabdownload.com
قیمت: 200,000ريال

افزودن به سبد دانلود

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike