کتاب دانلود علوم انسانی و اجتماعیتجارت، اقتصاد، و بانکداری
دانلود کتاب بازاریابی خریدار استراتژیک - تبدیل بازار خریدار با اتصال مسیر خرید برای خرید با مسیر به بازار
دانلود کتاب بازاریابی خریدار استراتژیک - تبدیل بازار خریدار با اتصال مسیر خرید برای خرید با مسیر به بازار

Strategic Shopper Marketing - Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market
نویسنده:
سال انتشار: 2021
تعداد صفحات: 195
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 27MB
رمز فایل: www.ketabdownload.com
قیمت: 210,000ريال

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1st Edition   by Georg August Krentzel (Author)  Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution.  Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest developments and changes in the marketplace that impact how shoppers need to be activated to generate profitable sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels.  Focused on practice, but with solid theoretical foundations, practical insights and methodologies, and enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing principles into their organization, as well as for those less experienced practitioners learning the principles, and those in marketing education