کتاب دانلود کتب لاتین علوم انسانیمد و صنعت پوشاک
ارتباطات مد در عصر دیجیتال
ارتباطات مد در عصر دیجیتال

Fashion Communication in the Digital Age - FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
سال انتشار: 2019
تعداد صفحات: 304
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 20MB
رمز فایل: www.ketabdownload.com
قیمت: 190,000ريال

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Publisher : Springer
ISBN-10 : 3030154386, 3030154351
ISBN-13 : 978-3030154387, 978-3030154356
ASIN : B07SPZWL8F

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.