کتاب دانلود کتب لاتین علوم انسانیجهانگردی و گردشگری
مدیریت مقصد گردشگری - ابزار ها، محصولات و مطالعات موردی
مدیریت مقصد گردشگری - ابزار ها، محصولات و مطالعات موردی

Tourist Destination Management - Instruments, Products, and Case Studies
سال انتشار: 2019
تعداد صفحات: 332
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 6MB
رمز فایل: www.ketabdownload.com
قیمت: 200,000ريال

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Publisher : Springer

ISBN-10 : 3030169839

ISBN-13 : 978-3030169831

ASIN : B07R9S4JTH

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.