Publisher : Wiley-ISTE
ASIN : B08LR2WDQ3
Innovative organizations evolve in ever-changing ideological and imaginary contexts. Understanding these flows is important in order to build an effective strategic vision. Economic actors must thus develop managerial discourse in relation to innovative concepts, some of which appear in popular culture, scientific imagination and science fiction. This artistic genre, increasingly diffused and appreciated in industrialized societies, is often presented as an inexhaustible source of concepts and prototypes of futuristic technologies. Futurology and foresight are taken into account in this imaginary world in order to better master and control the most promising sectors. Investing in a project, an organization or a company means adhering to a strategic vision. However, some of them are strongly inspired by science fiction aesthetics.