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ورود به عرصه جهانی - کشور های نوظهور، استراتژی های قدرت نرم و رویداد های ورزشی بزرگ
ورود به عرصه جهانی - کشور های نوظهور، استراتژی های قدرت نرم و رویداد های ورزشی بزرگ

Entering the Global Arena - Emerging States, Soft Power Strategies and Sports Mega-Events
سال انتشار: 2019
تعداد صفحات: 124
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 2MB
رمز فایل: www.ketabdownload.com
قیمت: 250,000ريال

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Publisher : Palgrave Pivot

ISBN-10 : 9811379548, 9811379513

ISBN-13 : 978-9811379543, 978-9811379512

ASIN : B07VDSPNBT

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.

Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.