کتاب دانلود کتب لاتین علوم انسانیمدیریت
شیوه های مدیریت در آسیا - مطالعات موردی در مورد ورود به بازار، CSR و مربیگری
شیوه های مدیریت در آسیا - مطالعات موردی در مورد ورود به بازار، CSR و مربیگری

Management Practices in Asia - Case Studies on Market Entry, CSR, and Coaching
سال انتشار: 2019
تعداد صفحات: 267
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 4MB
رمز فایل: www.ketabdownload.com
قیمت: 250,000ريال

افزودن به سبد دانلود

Publisher : Springer

ISBN-10 : 303019664X, 3030196615

ISBN-13 : 978-3030196646, 978-3030196615

ASIN : B07WRP72GC

Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf.

This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company’s development has grown tremendously, calling for new solutions.