کتاب دانلود کتب لاتین علوم انسانیروانشناسی
روانشناسی مبارزات انتخاباتی هدفمند خُرد
روانشناسی مبارزات انتخاباتی هدفمند خُرد

The Psychology of Micro-Targeted Election Campaigns
نویسنده: Jens Koed Madsen
سال انتشار: 2019
تعداد صفحات: 401
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 5MB
رمز فایل: www.ketabdownload.com

دانلود رایگان

Publisher : Palgrave Macmillan

ISBN-10 : 3030221474, 303022144X

ISBN-13 : 978-3030221478, 978-3030221447

ASIN : B07YG378QX

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person.

Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.