کتاب دانلود کتب لاتین علوم انسانیمدیریت
استراتژی های نوآوری شرکت - مسئولیت اجتماعی شرکت و ایجاد ارزش مشترک
استراتژی های نوآوری شرکت - مسئولیت اجتماعی شرکت و ایجاد ارزش مشترک

Corporate Innovation Strategies - Corporate Social Responsibility and Shared Value Creation
نویسنده: Nacer Gasmi
سال انتشار: 2020
تعداد صفحات: 206
زبان فایل: English
فرمت فایل: pdf
حجم فایل: 5MB

دانلود رایگان

Publisher : Wiley-ISTE

ISBN-10 : 1786306549

ISBN-13 : 978-1786306548

ASIN : B08SJ4MMK7

Corporate social responsibility (CSR) is simply the maximization of a company's value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.