کتاب دانلود کتب لاتین علوم انسانیجهانگردی و گردشگری
ترجمه و جهانگردی – راهکار هایی برای ارتقای بین فرهنگی موثر
ترجمه و جهانگردی – راهکار هایی برای ارتقای بین فرهنگی موثر

Translation and Tourism - Strategies for Effective Cross-Cultural Promotion
سال انتشار: 2019
تعداد صفحات: 233
زبان فایل: English
فرمت فایل: pdf
حجم فایل: 4MB

دانلود رایگان

Publisher : Springer

ISBN-10 : 9811363447, 9811363420

ISBN-13 : 978-9811363443, 978-9811363429

ASIN : B07PFSZ5K6

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society.

The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.