کتاب دانلود کتب لاتین علوم انسانیتجارت، اقتصاد، و بانکداری
کتاب راهنمای سیج در اخلاق بازاریابی
کتاب راهنمای سیج در اخلاق بازاریابی

The SAGE Handbook of Marketing Ethics
سال انتشار: 2021
تعداد صفحات: 571
زبان فایل: English
فرمت فایل: pdf
حجم فایل: 26MB
قیمت: 500,000ريال

افزودن به سبد دانلود

Publisher : SAGE Publications Ltd

ISBN-10 : 1529709296

ISBN-13 : 978-1529709292

ASIN : B087QNKNPC

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

PART 1: Foundations of Marketing Ethics

PART 2: Theoretical and Research Approaches to Marketing Ethics

PART 3: Marketing Ethics and Social Issues

PART 4: Issues in Consumer Ethics

PART 5: Ethical Issues in Specific Sectors

PART 6: Ethical Issues in the Marketing Mix

PART 7: Concluding Comments and Reflections