کتاب دانلود کتب لاتین علوم مهندسیرایانه، اینترنت و فناوری اطلاعات
سه گانگی CX - مشتریان، محتوا و متن - فکر کردن و مشاهدات درباره تجربه در حال تحول مشتری
سه گانگی CX - مشتریان، محتوا و متن - فکر کردن و مشاهدات درباره تجربه در حال تحول مشتری

CX Trinity - Customers, Content, and Context - Musings and Observations on the Evolving Customer Experience
سال انتشار: 2021
تعداد صفحات: 219
زبان فایل: English
فرمت فایل: pdf
حجم فایل: 5MB
قیمت: 100,000ريال

افزودن به سبد دانلود

Publisher : XML Press

ISBN-10 : 1937434745

ISBN-13 : 978-1937434748

ASIN : B08WR79L9H

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.

Any good customer experience is driven by a combination of three critical elements:

•Meeting the customer's needs

•Delivering the right content to help the customer

•Understanding the context of where, when, and how the customer interacts with you

This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.