کتاب دانلود کتب لاتین علوم انسانیکار و کارآفرینی
تجزیه و تحلیل داده ها در بازاریابی، کارآفرینی و نوآوری
تجزیه و تحلیل داده ها در بازاریابی، کارآفرینی و نوآوری

Data Analytics in Marketing, Entrepreneurship, and Innovation
سال انتشار: 2021
تعداد صفحات: 192
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 10MB
قیمت: 200,000ريال

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Publisher : Auerbach Publications

ISBN-10 : 0367184834

ISBN-13 : 978-0367184834

ASIN : B08YHF895M

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:

•Business analytics

•Applying predictive analytics

•Using discrete choice analysis for decision-making

•Marketing and customer analytics

•Developing new products

•Technopreneurship

•Disruptive versus incremental innovation

The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.