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بهینه سازی و بازاریابی موتور جستجو - دستورالعمل موفقیت در بازاریابی دیجیتال
بهینه سازی و بازاریابی موتور جستجو - دستورالعمل موفقیت در بازاریابی دیجیتال

Search Engine Optimization and Marketing - A Recipe for Success in Digital Marketing
نویسنده: Subhankar Das
سال انتشار: 2021
تعداد صفحات: 233
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 18MB
قیمت: 100,000ريال

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Publisher : Chapman and Hall/CRC

ISBN-10 : 0367278782

ISBN-13 : 978-0367278786

ASIN : B08PMS13VH

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

The book offers comprehensive coverage of essential topics, including:

 • The concept of SEM and SEO

 • The mechanism of crawler program concepts of keywords

 • Keyword generation tools

 • Page ranking mechanism and indexing

 • Concepts of title, meta, alt tags

 • Concepts of PPC/PPM/CTR

 • SEO/SEM strategies

 • Anchor text and setting up

 • Query-based search

While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.