کتاب دانلود کتب لاتین علوم انسانیتجارت، اقتصاد، و بانکداری
گشودن نوآوری استراتژیک - موفقیت رقابتی در یک محیط مخل
گشودن نوآوری استراتژیک - موفقیت رقابتی در یک محیط مخل

Unlocking Strategic Innovation - Competitive Success in a Disruptive Environment
سال انتشار: 2021
تعداد صفحات: 158
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 20MB
قیمت: 200,000ريال

افزودن به سبد دانلود

Publisher : ‎ Routledge

ISBN-10 : ‎ 0367322501, 0367322498

ISBN-13 : ‎ 978-0367322502, 978-0367322496

ASIN : ‎ B08S5HP3B1

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.

An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.