کتاب دانلود کتب لاتین علوم انسانیجهانی شدن
آمازون - درک غول ارتباط جهانی
آمازون - درک غول ارتباط جهانی

Amazon - Understanding a Global Communication Giant
سال انتشار: 2021
تعداد صفحات: 84
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 1MB
قیمت: 300,000ريال

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Publisher : ‎ Routledge

ISBN-10 : ‎ 0367364336

ISBN-13 : ‎ 978-0367364335

ASIN : ‎ B08MVC9217

Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape.

Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics, and culture.

With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.