کتاب دانلود کتب لاتین علوم انسانیزبان و زبان شناسی
نامگذاری و فریم بندی - درک قدرت کلمات در کل رشته ها، دامنه ها و روش ها
نامگذاری و فریم بندی - درک قدرت کلمات در کل رشته ها، دامنه ها و روش ها

Naming and Framing - Understanding the Power of Words across Disciplines, Domains, and Modalities
نویسنده: Viktor Smith
سال انتشار: 2021
تعداد صفحات: 120
زبان فایل: انگلیسی
فرمت فایل: pdf
حجم فایل: 120MB
قیمت: 300,000ريال

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Publisher : ‎ Routledge

ISBN-10 : ‎ 0367509210

ISBN-13 : ‎ 978-0367509217

ASIN : ‎ B08QXJXPL6

This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.

The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics.

This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.