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The Four Speeches Every Leader Has to Know

The Four Speeches Every Leader Has to Know

The Four Speeches Every Leader Has to Know

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1st ed. 2020 edition 

by Bård Norheim (Author), Joar Haga (Author) 

This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to the suffering people experience. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory.

Year 2020
Pages 130
Language English
Format PDF
Size 1 MB
ISBN-10 3030199738
ISBN-13 978-3030199739
ASIN B07S5K394K