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  3. Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative

Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative

Alexandra Vignolles, Martin K.J. Waiguny, 3658404280, 9783658404284

10 $

English | 2023 | PDF

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Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative