Close for Life: The Real Estate Agent's Guide to Creating Satisfied Customers that Only Do Business with You

Stop chasing quick commissions―and start building a solid, long-term real estate business

Selling  real estate is all about closing as many deals as possible, as quickly  as possible, right? Wrong. Nothing could be further from the truth. True  success doesn’t come from an obsession with closing deals and getting  paid. It comes from a clear, focus on giving customers an experience  they don’t feel like they can easily replicate with another agent. The  real way to succeed in real estate is to make clients happy, and sales  will follow.

In Close for Life, realtor trainer and top producer  Josh Cadillac puts you on the path to long-term success in real estate.  In these pages, he shares his simple, sustainable methods for succeeding  without focusing on closing transactions:
Make prospective customers  see that you know what you’re talking about and are looking out for  their best interests.Learn all you can about the industry and understand  the importance of continuing curiosity and learning.Retain customers  long after the transaction is done and show them their business means so  much more than just money in your pocket.Change your focus from  customer acquisition to customer retention.

Today the most  effective real estate agents spend less time focusing on getting paid  and more time concentrating on building a business that pays them for  the rest of their life. Whether you’re a novice or highly experienced  agent, Close for Life shows how to dramatically improve your approach.