Communication Essentials

A first in the new Business Essentials Series, this book is packed with  must-know tools and strategies for the most important business (and  life) skill of all—communication

No matter how great your  knowledge, expertise or experience, poor communication skills undermine  your ability to get your message across, achieve your objectives, and  build crucial relationships. To advance your career—and succeed in other  aspects of life, as well—building theses skills is essential.

In  Communication Essentials, expert Trey Guinn takes you step-by-step  through the process of improvement, from understanding the importance of  message clarity to specific, goal-based strategies to develop and  maximize your skills.

In Part I: The Essentials, he covers the  fundamentals, from why and how we communicate and what effective  communication looks like to how it can all go wrong. In Part II: The  Essentials Applied, he provides practical advice on identifying goals,  owning your message, and anticipating how your audience will perceive  you, the messenger. Finally, in Part III: Beyond the Essentials, you'll  find practical tips to help you communicate your way into a job, improve  your digital communication, work through difficult conversations, and  much more.

Packed with insights, anecdotes, exercises, and  Essential Takeaways to wrap up each chapter, Communication Essentials  ensures you'll walk away feeling fully equipped and prepared to put your  skills into action right away.