Design Thinking for Strategy: Innovating Towards Competitive Advantage

The business environment is changing more rapidly than ever before,  and new business ideas are emerging. This book discusses applying  insights from design thinking to craft novel strategies that satisfy  customer needs, make use of the available capabilities, integrate  requirements for financial success and provide competitive advantage.

It  guides readers through the jungle encountered when developing a  strategy for sustained growth and profitability. It addresses strategy  design in a holistic way by applying abductive reasoning, iteratively  observing customers and focusing on empathy, as well as prototyping  ideas and using customers to validate them.

 Uniquely applying  insights from design thinking to strategy, this book is a must-read for  graduates, MBAs and executives interested in innovation and strategy, as  well as corporate strategists, innovation managers, business analysts  and consultants.