Foundations of Marketing

Embrace the Human Side of Organisational Digital Transformation

Digital  Humans: Thriving in an Online World is an insightful, engaging and  interdisciplinary discussion of how best to transform your organisation  into a nimble, digital enterprise with human beings firmly established  at the centre of it. The authors draw on complexity theory,  anthropology, history, organisational transformation and behavioural  science to demonstrate the characteristics that define successful  digital organisations.

You’ll discover the importance of  focusing on human beings even as you make the shift to digital and learn  to understand the importance of our new digital ecosystems.  Illuminating case studies and examples of organisations that have  successfully made the jump to digital are explored and the book presents  new and effective ways to make strategic decisions about your company’s  future based on our new physical-digital hybrid reality.

A  can’t-miss blueprint to a market environment and world that’s  increasingly fast-moving, complex and rewarding, Digital Humans will  find a place in the libraries of managers, executives, and business  leaders looking for an engaging roadmap to digital transformation that  wouldn’t have us leave our humanity behind.