Doug Howarth
ISBNs: B0CT74ZYXR, 139420888X, 9781394208883, 9781394208906, 9781394208890, 978-1394208883, 978-1394208906, 978-1394208890
English | 2024 | PDF | 302 Pages
You’ve Never Seen What You’ve Always Needed to Know – Until Now
Invisible
forces are at work. They push and shove on everything you buy or sell.
They affect every concept you want to take to market, all the suppliers
you’ll deal with, and every customer you’ll ever see. To be successful,
you need to understand them.
See them in detail in ways not possible with other methods.
Hypernomics:
Using Hidden Dimensions to Solve Unseen Problems discovers that markets
behave according to previously unknown laws set by the buyers and
sellers within them. It reveals those rules and how to detect, describe,
and deploy them to your advantage. It doesn’t change economics so much
as reveal it.
It’s like a microscope looking at pond water, a
telescope tilted to the sky, sonar scanning the bottom of the ocean.
Hypernomics lets you see into markets in ways you can’t with the unaided
eye.
Sailors never navigate without a map. You shouldn’t either,
since your ship could wind up on the rocks. Hypernomics gives you the
means to create market maps that show you where they have openings and
how to fill them by giving customers what they want, don’t have, and can
afford. It finds their thresholds and limits and responses to every
possible feature in any product you can offer. The interactions
Hypernomics describes have been with us since the dawn of humanity. Now
you can finally see them and enjoy the advantages your competitors do
not have.
Validated by 13 published papers, multiple awards, a
patent, and customers such as NASA, Lockheed Martin, Virgin Galactic,
and a restaurant down the street, only Hypernomics gives you the ability
to solve problems as varied as
How could a restaurant increase revenue by 25% by rearranging seating?
How do you find, describe, and capitalize on open spaces in your market?
What happens when an NFL player decreases his forty-yard dash time by a quarter of a second?
If you tried to exceed a market’s limitations, how could you lose $1B?
How do markets change over time?
Know what you need to. Discover Hypernomics.