Market Research with Panels: Types, Surveys, Analysis, and Applications

One of the most important tasks of market research is to read market  developments in such a way that one's own company can use them for its  own purposes. Companies that fail to sound out the market quickly fall  behind. To prevent this, panel data is being consulted in more and more  industries. This book shows students and practitioners how to use panels  to conduct market and product analyses. Among others, the book covers  the following types of panels: retail, consumer, media, pharmaceutical,  and agriculture.

Readers can learn how to identify, extract, and  analyze important information such as consumer buying behavior, market  efforts of competitors, and general trends and developments in the  market. The goal is for the reader to be able to structure marketing  strategies according to the movements in the market.