MKTG14: Principles of Marketing, 14th Edition
Charles Lamb, 0357929217, 9798214048758, 9780357929216, 9780357929339, 9780357929322, 979-8214048758, 978-0357929216, 978-0357929339, 978-0357929322
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.