Public Relations Management in Africa Volume 2: The Practical, the Conceptual and the Empirical

This two-part volume, the first of its kind, examines current  pedagogical modules and research directions in public relations and  communication management, identifying emerging issues driving the  practice in Africa. In comparison to its Western and Asian counterparts,  literature on public relations management in Africa is limited, and  much of it is examined through the lenses of Western philosophies and  pedagogies, failing to reflect Africa's socioeconomic, political, and  cultural contexts. This project aims to change that. 

Albert Volume 2  brings together African scholars, moving beyond organizational impact  to share the wider theoretical and practical perspectives on the  practice of public relations on the continent, within its cultural,  global, and technological milieu.Through conceptual discussions and  empirical analyses, this volume shows how Africa is gradually coming out  of the shadows of the Western world by building a body of knowledge the  reflects the nature of public relations management on the continent.  Chapters cover: how public relations contributes to strategic management  in Africa; health communication and public relations management;  strategic management of issues, as well as the implications of the  fourth industrial revolution for public relations practice in Africa.