Public Speaking: Choices and Responsibility

Packed with the latest research, best practices and hands-on  applications, Keith/Lundberg's PUBLIC SPEAKING: CHOICES AND  RESPONSIBILITY, 4th Edition, equips you with everything you need to  become comfortable creating an outstanding speech. Working from a  conversational framework, you'll learn to approach public speaking as a  way of continuing important public conversations with specific  audiences. The authors emphasize the importance of civility as the  ethical grounding of speech in public as well as address "fake news" and  the problem it poses for doing research. An all-new chapter takes a  deep dive into online presentation skills, covering everything from eye  contact on Zoom to using graphics in a mediated presentation. Expanding  the formats of public speaking, the final chapter is devoted to special  kinds of speaking like TED Talks, PechaKucha, poetry slams, toasts and  more.

Preface
Part1: Fundamentals of Good Speaking
Chapter 1: Public Speaking
Introduction: Why Learn Public Speaking?
Speech Is Powerful
Public Speaking Across Cultures
The Communication Process
Speakers Make Choices
The Speaking Process: Preparing and Performing
Thinking Through Your Choices
Creating Your First Speech
Giving Your First Speech
Making Responsible Choices
Chapter 2: Speaking for the Common Good: The Ethics of the Responsible Speaker
Introduction: Why Civility Matters in Public Speaking
Civility Breakdowns in Public Speaking
Fake News?
Seven Principles of Civil Public Speaking
How to Avoid Plagiarism
How to Create a Civil and Ethical Speech
Avoiding Fallacies and Prejudicial Appeals
Chapter 3: Understanding Audiences and Publics
Introduction: Those People Sitting in Front of You
Audience Analysis
The Literal Audience
The Rhetorical Audience
Types of Rhetorical Audiences
Adapting Your Speech to Your Audience
Two Views of the Audience: Marketing vs. Engagement
The Audience and the Public
Your Ethical Responsibilities to Your Audience
Chapter 4: Becoming a Skilled Listener
Introduction: Public Hearing and Listening
Types of Listening
The Ethics of Listening
Obstacles to Good Listening
Taking Good Notes
Giving Constructive and Useful Feedback
Part 2: Creating a Great Speech
Chapter 5: Topic and Purpose
Introduction: Picking a Topic and Defining Your Purpose
A Strategy for Picking a Topic
Finding a Topic Among Your Interests
How to Focus Your Topic for Your Audience
Speaking Purposes and Speaking Situations
The Thesis Statement: Putting Your Topic and Purpose into Words
Chapter 6: Research
Introduction: Becoming an Expert
Researching Responsibly
The Research Process
How to Conduct an Online Search
Gathering Your Materials
Reading Your Materials and Taking Notes
Evaluating Sources
Revising Your Claims
Organizing Your Research Information
Choosing the Sources for Your Speech
Citing Your Sources and Avoiding Plagiarism
Getting Help from a Research Expert
Chapter 7: Organization
Introduction: Getting Organized
The Basic Three-Part Structure
The Introduction
The Body
The Conclusion
Patterns of Organization
Monroe's Motivated Sequence
Arranging Your Supporting Materials
Outlining
Part 3: Presenting a Great Speech
Chapter 8: Verbal Style
Introduction: What Is Verbal Style, and Why Does It Matter?
Characteristics of Effective Style
Classifying Verbal Style: Figures and Tropes
Figures
Tropes
Matching the Style to the Topic and the Occasion
Chapter 9: Delivery
Introduction: Deliver the Goods
Speaking or Talking?
Creating Focus and Energy from Your Anxiety
Types of Preparation and Delivery
Types of Speaking Aids
Using Your Voice Effectively
Using Your Body Effectively
Language and Discrimination
How to Practice Delivering Your Speech
Answering Questions from the Audience
Group Presentations
Chapter 10: Using Technology for Presentations
Introduction: Technology for Presenting Yourself and Your Ideas
Comparing Online and In-Person Presentations
Technology Considerations for Online Presentations
Preparing Your Screen Environment
Preparing to Present Online
Why Use Presentation Aids?
Principles for Integrating Presentation Aids
Visual Elements
Paper Media
Presentation Software
Delivering Your Speech with Presentation Aids
Part 4: Kinds of Speeches
Chapter 11: Informative Speaking
Introduction: Telling It Like It Is
Approaches to Informative Speaking
Responsibilities of the Informative Speaker
Topics for Informative Speeches
Techniques of Informative Speaking
Choices That Make Information Effective
Chapter 12: Being Persuasive
Introduction: Giving the Audience Proofs
Ethos: Why Audiences Should Believe You
Pathos: The Framework of Feelings
Logos: Who Needs an Argument?
Making Connections: The Process of Reasoning
Types of Arguments
When Reasons Go Bad
What About the Other Side? Dealing with Counterarguments
Chapter 13: Special Types of Speeches and Presentations
Introduction: Adapting Your Skills to New Challenges
Speeches at Life Transitions
Speeches at Ceremonies
Expanding Your Speaking Opportunities
Appendix 1: Sample Speeches
Appendix 2: Sample Outlines
Endnotes
Glossary
Index