Sell Yourself

Learn how to create, live, and sell your own personal brand—even if you  hate sales!—with step-by-step help from the First Lady of Sales

No  matter what your role or title is at work, selling is an important part  of what you do—whether you're selling a product, an idea, or a new way  of doing things. But, before you can sell any of those things you have  to sell yourself. Creating your own personal brand—and promoting it in  all you do—is essential to achieving your professional goals and getting  ahead in life.

In Sell Yourself, renowned sales and leadership  expert and Wall Street Journal best-selling author Dr. Cindy McGovern  guides you through the process of intentionally creating, living, and  selling your own personal brand.

Even those who don't view  themselves as being "in sales" will quickly agree that everyone has a  personal brand—whether they know it or not. Throughout this book, Dr.  Cindy reveals the secrets to selling yourself—your vision and ideas—in a  way that's thoughtful, active and deliberate. You'll learn about how to  apply the most effective selling strategies to your personal brand, and  how these strategies can help you create and live a personal brand that  will be easy to sell.

Full of time-tested strategies and  real-world anecdotes to help you visualize how to put these powerful  ideas into practice, Sell Yourself goes far beyond showing you why it's  so important to create your personal brand. It helps you embrace the  notion that that everyone sells, and anyone can sell better; especially  when the idea you're selling is you. And once you believe in you, the  rest of the world will, too.