Shapes of Tourism Employment: HRM in the Worlds of Hotels and Air Transport

The ambition of this book is to propose a  grid of reading able to illuminate the current HR transformations  experienced by the big historical international companies of the sector  of the tourism, carried away by what is known as the "3rd tourist  revolution ". The latter is characterized by the combination of three  main phenomena: internationalization, digitalization and  hyper-personalization that refound the employment relationship between  employers, unions and employees. Internationalization requires a renewal  of business models heckled by the low-cost strategies of new operators  provoking social reactions to the extent of perceived psychological  disruptions, to question the validity of these same strategies.  Digitization has opened the way to the disintermediation at the origin  of the evolution of the trades front and back office. Finally,  hyper-personalization and adaptation to new client behaviors justify the  hegemony of soft skills for a redefined hospitality. In the end, the  employee must constantly deal with often paradoxical injunctions  (example: standardization of service protocols versus empowerment). A  focus will be made on two specific branches: hotels and air transport  which will each be part of a part. The topic will be illustrated by case  studies and testimonials. The two coordinators of the book will draw on  the contributions of researchers who collaborate with them in the  framework of an international research program they pilot.