Social Media in Health Care: A Guide to Creating Your Professional Digital Presence

A practical, essential guide to social media for health care  professionals, Social Media in Health Care equips readers with the  skills to build their online brand, share their professional knowledge  with a wider audience, and become a trusted source of information and  thought leader in their field.

Authors Mona Shattell, Melissa  Batchelor, and Rebecca Darmoc explain the principles behind building a  respected digital presence and developing meaningful online connections,  while providing practical tips for navigating the five major social  media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube.  Everyone from health care students to the most seasoned professionals  will benefit from the 3C’s Framework outlined in the book: Consume,  Contribute, and Create.

Social Media in Health Care can be read  cover to cover or used as quick reference guide. Topics include:  Exercises for novice, intermediate, and advanced usersBest practices for  consuming, sharing, and creating contentTips for readers to build their  social media presence and professional brandRecommendations for using  digital platforms to expand professional networksPatient privacy  concerns and how to avoid ethical pitfallsSocial media can start  conversations and serve as an open line of communication between peers,  the public, and patients. Social Media in Health Care guides members of  the medical community in how to use social media to help educate the  public and specific patient communities about health care and health  policy, make connections with industry leaders and peers, and enhance  their professional reputation.