Successful Digital Transformation Initiatives in SMEs: A Relational Goods Perspective

While it is clear that workforce involvement is fundamental for  the success of digital transformation, it is also evident that  insufficient attention has been paid to emerging strategies to convince  employees to become involved. To do so, this book considers Relational  Goods, the intersubjective and reflexive relationships existing between  employees, within the DOI framework to evaluate how they influence  digital transformation success alongside innovation traits, time and  communication channels.

 The focus for this book is  SMEs, as these businesses experience greater difficulties than their  larger counterparts in keeping up with the digital revolution. The  authors develop the Relational Goods model to a refined DOI framework  including the role of relationship and managerial support in the  adoption of technologies that may transform the business. It will be of  great interest to scholars and students of management, digital  transformation and SMEs, as well as HRM professionals.