The Metail Economy

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economy

Armed  with computers, tablets, smartphones, and social media, today's  consumers have revolted against the marketplace status quo. Demanding a  voice, and sometimes a hand, in the products they buy, these digitally  empowered consumers―"Me's"―have inverted the traditional power dynamics  of retail into Metail. To put it simply, your customers are now in  charge, and you must recognize and embrace this fact in order to survive  in new Metail economy.

From Joel Bines, one of today's top  retail brand thought leaders, The Metail Economy provides innovative  methods for connecting with the Me-centric consumer and shows how to  thrive in this consumer revolution. Bines provides examples of companies  that have failed to address the Metail paradigm, along with those that  are on the right path, clearly illustrating how the traditional power  dynamic has inverted and why it matters for business survival.

Bines  offers six proven models you can use to cultivate and serve highly  informed and empowered customers in the Metail marketplace:
Curation Customization Category Expertise Cost Convenience Community
Bines  explains why you shouldn't pigeonhole your business into one model, but  rather develop a deep self-awareness about how your organization is  viewed and valued by your customers―and focus your efforts accordingly.

Whether  you're the CEO of a global organization or starting your own clothing  boutique, you must become a Metailer―and this groundbreaking book will  show you how.