The Post-Digital Enterprise: Going Beyond the Hype
Gianluigi Castelli, Severino Meregalli, Ferdinando Pennarola, 978-3-030-94837-5, 978-3-030-94836-8, 3030948366, 978-3030948368, 9783030948368, B09X4ZQZCZ
A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.