Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior
Gali Einav, 978-3-030-95330-0, 978-3-030-95329-4, 3030953327, 978-3030953324, 9783030953324, 3030953297, 978-3030953294, 9783030953294, B09YPX2MVY
English | 2022 | PDF
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.